Founded in 2007, Fitness Reality remains dedicated to delivering an exceptional experience with 100% U.S.-based customer service. With over a million pieces of exercise equipment sold, we continue to uphold our commitment to providing high-quality, innovative products. Our belief is simple: price is what you pay, but value is what you receive – and our products offer the best value in the industry. At Fitness Reality, our motto says it all: “Real People. Real Results.”